Sarah Mitchell

Orchestrated end-to-end launch strategy for flagship SaaS platform across 14 countries, coordinating cross-functional teams, creating comprehensive GTM plans, and developing targeted messaging that resulted in 250% of projected sales targets in first year.

Implemented agile marketing methodology and consolidated technology stack from 24 to 8 core solutions, enabling faster campaign deployment, reducing operational overhead by 35%, and improving marketing ROI by 42%.

Identified and secured collaborations with 5 industry-leading platforms to create integrated solutions and co-marketing opportunities, expanding market reach and contributing to 30% of all new customer acquisitions.

Recruited, trained, and developed a high-performing digital marketing department across SEO, content, paid media, social, and analytics functions, establishing clear career paths and reducing turnover by 40%.

Implemented comprehensive analytics infrastructure and attribution modeling, creating dashboards that provided actionable insights and enabling precision targeting that increased conversion rates by 85% while reducing cost per acquisition by 32%.

Designed and executed integrated digital campaign that won 3 industry awards, leveraging targeted content marketing, strategic partnerships, and multichannel promotion to generate 15,000+ qualified leads at 40% below projected acquisition costs.